John Nash’s mission is ambitious: No less than to help change lives and businesses for the better. **That aim is backed up by 35 years’ journalistic experience, much spent in daily newspapers. approach to SEO is thorough, sourcing the most useful key words and phrases to optimise web builds both on and off-site to capture the most relevant traffic. Acrobat’s aim is all about helping you get your message out there and empowering you to achieve goals. Derek Weekes has worked in journalism and PR for 40 years and he experiences daily the often unrealised power of connecting people to people. **Recent achievements include an awareness campaign for Cancer Research UK which achieved a 40 per cent increase in mouth cancer treatment. **An experienced and thoughtful communicator, he was in the vanguard of groundbreaking Aston Villa support for Acorns Children’s Hospice, where he is part-time Press Officer, as well as running his own public relations consultancy and working with Acrobat. **He appreciates that good communications is the spark between great people and organisations, and his ‘common touch’ is supporting groups which face challenging PR requirements. Award-winning artist David Williams is the all-things graphic genius who adds his own brand of creative flair to the Acrobat team. **David spent more than 25 years with the premier league Express & Star in Wolverhampton and was deputy art editor in the editorial department. He was at the vanguard of digital developments when the newspaper first embraced the web in 1997 and won the national BT award for the Editorial Designer of the Year. Andy is our animator, trained to degree level in animation and illustration he was awarded his B A hons from Wolverhampton University in 2011.